top of page


As a child I would spend my Saturday mornings watching the Bugs Bunny Roadrunner cartoons. "ACME" is the name of the fictional company that appeared in almost every Road Runner and Wile E. Coyote cartoon. This company supplied Wile E. Coyote with a never-ending range of ridiculous explosive products that would inevitably fail, generally with Wile E. Coyote sabotaging his own plans. I remember as a child watching, I would yell "think, don't do it!" When brainstorming on a name for our company, the cartoon came up in conversation. We researched the meaning of ACME - the point at which someone or something is best, something at their highest point perfect, or most successful.

It was an ACME moment explosive!


Sometimes our thoughts sabotage our thinking process, causing explosive thoughts or reactions. Keeping the meaing ACME in mind, our company, through our mindful book series and all our products, promotes the calming of our body and mind helping us reach our highest point and instead of explosively reacting, we share strategies to help create the best response. Becoming mindful is explosive, teaching us to be kinder to ourselves and others!


Mindfulness would have really helped Wile E. Coyote! 

Thus creating the company ACME Mind Company Ltd. for the children's mindfulness books and more.  

bottom of page